Design Trends

We’re Calling It: These Are the Best Online Home Decor Brands Around

Under-the-radar design havens.

By Lourdes Avila Uribe
Modern dining room.

Have you ever felt a creeping agitation brought on by the burning desire to redecorate your space? Once I get bitten by the interior design bug, there’s simply no turning back. I spend every waking moment fantasizing about finding the perfect piece of furniture or decorative touch that I’m convinced will simply transform my home—and with it, my entire life. While you’ll be shocked to find that my life remains relatively unchanged, at least my thorough internet sleuthing has led me to some of the very best home decor brands around.

Featured image from our interview with Brian and Jessie De Lowe.

Cozy living room.

The Best Home Decor Brands

You’re probably familiar with some of the bigger brands and retailers available. But part of the thrill of decorating is finding unique brands that can capture your attention with an unexpected piece. Curating an aesthetic requires a fair amount of dedication. But trust me: it’s worth the effort. We spend so much time at home that it feels like an extension of our own identities.

When it comes to finding the best home decor brands, it’s important to look for shops with a strong vision and style. You want to fill your home with pieces that are on-trend but also timeless and classic. Now that you have all your design inspo mood boards ready to go, it’s time to do some shopping. 

Every product is curated with care by our editors and we’ll always give an honest opinion, whether gifted or purchased ourselves. If you buy something through our links, we may earn a small commission at no cost to you.

Casa Zuma

It would be impossible to kick off a roundup of the best home decor brands without a shameless self-plug. Because with Camille at the helm of all of Casa Zuma’s design choices and curation, you have to trust it’s going to be good. And good—drool-worthy—the selection is. The vibe is earthy and organic, with ceramics, serving dishes, and now furniture from some of the world’s top artisans who are true masters of their craft. I now have collected every single Casa Zuma mug available, and I have my eye on the dinnerware sets…

Fourth St. Home

Take your pick from this gorgeously curated selection of home accessories and antique pieces. The brand focuses on different materials and textures, giving its mix of objects an incredibly sophisticated look.

Saffron + Poe

This lovely California brand’s commitment to uplifting maker communities around the world results in beautiful, sustainable, and ethically handcrafted homewares like furniture, rugs, and textiles.

The Citizenry

Whether you need new bedding, rugs, pillows, or elegant decorative touches, The Citizenry has what you’re looking for. They partner with master artisans, blending modern style with their time-tested techniques.

Food52

What started as a kitchen and food site quickly expanded into a full-on home retailer. It’s become one of the best online home décor brands by creating products that are as functional as they are beautiful. Plus, they can stand the test of time.

Beam Brooklyn

I can’t say enough good things about Beam’s eclectic and creative furniture, lighting, art, and home goods. Their style is a unique mash-up of mid-century, rock-and-roll, Cali-Brooklyn, vintage, and modern—and it just works!

Hay Design

What makes this Danish brand special is that it takes a classic Scandanavian style and infuses it with a unique, fashionable aesthetic.

Slowdown Studio

You’d think the Aussie designer who founded Slowdown Studio in 2015 knew we were all about to be spending a lot of quiet time inside our homes when he established this modern lifestyle brand. Celebrating individuality and creativity, this collection is as functional as it is beautiful. It’s practically inviting you to embrace life’s slower moments.

Jungalow

Jungalow’s bright, bold, and beautiful style draws me in every time, but it’s the brand’s commitment to sustainability that keeps me coming back. They’ve partnered with Trees for the Future, an organization that plants Forest Gardens. They provide families with sustainable food sources, livestock, feed, products to sell, fuelwood, and a 400% increase to their annual income in four years.

Areaware

Looking to add a quirky touch that isn’t too kitschy? Areaware has you covered. They work with independent designers to bring their ideas to life. Areaware sells one-of-a-kind, exclusive pieces, so you can be sure you’ll have a truly unique, artful home décor piece.

Coming Soon NY

There’s a reason this design shop has a cult following. The founders used their backgrounds in fine art and high-end design to create a cool and authentic urban style.

Article

Article is committed to making stylish, affordable, and high-quality products. They work directly with manufacturers to produce unique and durable pieces. This direct relationship allows the brand to make modern furniture and décor at a relatively low price point.

Anthropologie Home

Anthropologie’s home section is full of highly covetable, beautiful home décor. Their furniture and décor pieces are practical and modern but have a vintage flair. You can’t go wrong!

CB2

Crate & Barrel’s more accessible counterpart never disappoints. It has a gorgeous selection of modern furniture, home accessories, bedding, artwork, and more. Best of all, they’ve taken the 15% pledge to ensure that 15% of products and collaborations are represented by Black businesses, artists, and designers by 2024.

Target

We know better than to sleep on Target’s home décor selections. Collaborations with designers like Hilton Carter and Studio McGee mean that you’re getting high-quality, stylish items at an accessible price point.

Urban Outfitters

Once considered a one-stop shop for college students, Urban Outfitters’ home collection is now a design force. They use good materials with visually interesting shapes, colors, and designs. If you haven’t visited their site in a while, check it out. You might be surprised!

World Market

With a focus on value and affordability, World Market is a staple for those craving original and handmade items from around the world.

Hawkins NY

Part design brand, part lifestyle collection, Hawkins New York makes homewares that are thoughtful and unexpected. The brand partners with producers, manufacturers, and collectives worldwide for their own line and to curate a smart, chic selection of work made by others.

H&M Home

H&M’s home collection is not only affordable but surprisingly elegant. Take a peek at their selection—you might be surprised to see how much you like.

Block Shop

Two LA-based sisters teamed up to found Block Shop—a textile, art, and design studio. They, along with artists and craftspeople, are devoted to celebrating the rich history, process, and materials of handmade textile production. They’ve collaborated with some of our faves like Rachel Comey, Ace Hotels, and Sonos. And best of all, Block Shop invests 5% of its profits in our biannual Community Health Camps in Jaipur, where they started the company in 2013.

Zara Home

Just like its fashionable sister, Zara Home is a one-stop shop for affordable, chic, and ultra-stylish homewares and furniture. Their collections feature primitive-style vessels and vases, jute rugs, and earthy nature-inspired décor. We’re obsessed.